Autumn in Japan is all about comforting flavors and seasonal limited-edition sweets. Among them, sweet potato treats always take center stage. In autumn 2025, a new lineup of special sweet potato snacks is making its debut, perfectly capturing the taste of the season.
1.Lotte Choco Pie: Mitsu-Imo Butter Tart Flavor
Lotte’s famous Choco Pie gets a luxurious autumn twist with the Mitsu-Imo (Japanese roasted sweet potato) Butter Tart flavor. The creamy filling has a honey-like sweetness unique to this Japanese potato, perfectly balanced with buttery aroma and chocolate.
2. Yamazaki Biscuit Levain Prime Sandwich Mini: Anno Imo Flavor
The popular Levain Prime Sandwich Mini gets an autumn makeover with the rich sweetness of Anno Imo, a premium Japanese sweet potato. The crispy crackers and creamy Anno Imo filling make a perfect balance of texture and flavor, ideal for snacking or tea time.
3. Tohato All Osatsu
Tohato’s long-selling All Osatsu returns again this year! These moist pies are baked with diced sweet potato kneaded into the dough, offering both natural sweetness and a satisfying texture. With their nostalgic flavor, they perfectly represent the taste of Japanese autumn.
From Lotte’s luxurious Choco Pie to Yamazaki’s crispy Anno Imo sandwich, and Tohato’s nostalgic All Osatsu, autumn 2025 is full of must-try sweet potato snacks. Whether you prefer Western-style sweets or traditional Japanese flavors, these treats capture the essence of fall in Japan.
Try them in our Japanese Snack Box (Autumn 2025 Edition) and enjoy seasonal flavors straight from Japan!