Exploring Japanese snacks for the first time can feel like stepping into a whole new world of flavors. To make it easier, here are three beginner-friendly categories you should try: Pocky and KitKat, matcha treats, and senbei rice crackers.
1.Pocky & KitKat Flavors
When people think of Japanese snacks, Pocky and KitKat are always on the list.
・Pocky is a crunchy biscuit stick coated with chocolate. It comes in strawberry, almond, matcha, and many seasonal flavors.
・Japanese KitKat is famous for its creative flavors like matcha, sakura, cheesecake, and sake. Collecting and tasting them is fun even for beginners.
2. Matcha Snacks – A Taste of Japan’s Tea Culture
Matcha, or green tea powder, is a big part of Japanese culture and now a popular snack flavor. From matcha KitKat to cookies and mochi, the unique earthy sweetness is loved worldwide.
3. Senbei – Traditional Japanese Rice Crackers
For a savory option, try senbei. These crispy rice crackers come in soy sauce, salty, or sweet flavors. They are often enjoyed with green tea and represent a traditional side of Japanese snacking.
Curious to try these snacks? Our Japan Snack Mate Snack Box includes Pocky, KitKat, matcha treats, and senbei—perfect for beginners. Order today and enjoy authentic Japanese flavors at home!